St. Moritz 2026: The Ultimate Guide to Winter & Summer Events You Can’t Miss

St. Moritz has long been synonymous with alpine glamour, but in 2026 it becomes much more than a winter resort. From world-class sporting events on a frozen lake to refined culinary festivals and high-energy music gatherings, St. Moritz offers a calendar of experiences that attract an international, discerning audience.

Whether you’re visiting for winter season or planning ahead for summer, these are the key St. Moritz events in 2026 worth building your trip around.

Snow Polo World Cup St. Moritz

January 23–25, 2026

The Snow Polo World Cup is one of St. Moritz’s most iconic winter events. Set on the frozen Lake St. Moritz, it is the world’s only high-goal polo tournament played on snow.

Expect fast-paced matches, impeccable hospitality, and a crowd that blends international polo players, luxury brands, and alpine society. Few sporting events combine elegance and adrenaline quite like this one.

Why it stands out:

  • High-goal snow polo on a frozen lake

  • Luxury hospitality and private lounges

  • A signature St. Moritz social atmosphere

 The I.C.E. St. Moritz

January 30–31, 2026

The I.C.E. (International Concours of Elegance) transforms the frozen lake into an open-air automotive gallery. Rare collector cars and historic models are displayed — and driven — on ice, creating a surreal meeting point between engineering, design, and art.

This is not just a car event; it’s one of the most visually striking winter gatherings in Europe.

Ideal for:

  • Classic car collectors and enthusiasts

  • Design and craftsmanship lovers

  • Guests seeking exclusive winter events

White Turf

February 8, 15 & 22, 2026

White Turf is one of Switzerland’s most prestigious winter traditions. Held over three Sundays in February, it features horse racing on snow, including thoroughbred racing, trotting, and skijoring — all set against the dramatic Engadine mountain backdrop.

Champagne bars, gourmet dining, fashion, and a glamorous crowd turn the frozen lake into a true social stage.

What makes White Turf iconic:

  • Horse racing on snow

  • A refined, fashion-forward audience

  • One of Europe’s most unique winter sporting events

SunIce Festival

March 19–21, 2026

SunIce Festival brings a completely different energy to St. Moritz. Combining electronic music with alpine scenery, the festival hosts over 70 international artists across high-altitude stages and après-ski venues.

It’s where winter sports culture meets nightlife and contemporary music — attracting a younger, global crowd without losing St. Moritz’s signature polish.

Expect:

  • Electronic music in alpine settings

  • Multiple stages and après-ski events

  • A vibrant end-of-season atmosphere

St. Moritz Gourmet Festival

August 25–30, 2026

St. Moritz’s appeal extends well beyond winter. The Gourmet Festival turns the Engadine into a culinary destination, welcoming guest chefs from around the world for tastings, collaborations, and curated dining experiences.

It’s one of the most refined food festivals in Switzerland, ideal for summer travellers seeking culture, gastronomy, and nature.

Perfect for:

  • Food lovers and culinary travellers

  • Luxury summer escapes in the Alps

  • Guests seeking refined, low-key elegance

Planning Your Trip Around St. Moritz Events

What makes St. Moritz exceptional is not just the events themselves, but the way they integrate into the destination — seamlessly blending sport, culture, nature, and social life.

Planning around these dates allows you to experience the region at its most vibrant, whether you prefer winter glamour or summer refinement.

For those looking to combine event access with accommodation, dining, transport, and private experiences,The GLBL Club can assist with end-to-end planning — ensuring each visit feels like a whole different experience – memorable.

The ICE St. Moritz — A Classic Car Event Unlike Any Other

Last winter at The ICE in St. Moritz, everything felt slightly unreal — in the best possible way.

A frozen lake.
Classic cars displayed on ice.
And a winter setting that exists only for a short moment each year.

But what makes The ICE one of the most distinctive winter events in Europe goes far beyond the cars themselves.



Fashion, Culture, and the Way People Show Up

What stood out to me most was the atmosphere around the event. The way people show up. The way they dress, move, and interact. Everything feels considered, but never forced.

Fashion at The ICE is not a performance — it’s part of the culture. Quietly elegant, practical, timeless. Nothing loud, nothing exaggerated. People aren’t trying to be seen; they’re simply present. And that sets the tone for the entire experience.

A Venue That Exists Only in Winter

What still blows my mind is the setting itself.

This “venue” exists for just a few months each year — and then it disappears. A frozen lake in St. Moritz that transforms into a meeting place, a runway, and a gallery, before quietly returning to what it was.

That temporary nature changes the energy. People slow down. Time feels different. Knowing the experience is fleeting makes it more intentional — and far more memorable.

Networking That Feels Natural

Events like The ICE attract a very particular crowd — classic car collectors, founders, families, and international guests who value heritage, craftsmanship, and discretion.

Because of that, networking here feels natural. Conversations aren’t rushed. There’s no pressure to impress. Everyone is there because they want to be, not because they have to be. And that’s where real connections tend to happen.

Experiencing The ICE Seamlessly

Looking back at these moments now, I’m reminded how much sits behind an experience like this.

When travel, accommodation in St. Moritz, and timing are already taken care of, everything flows. You arrive calm. You move through the event without thinking about logistics. You’re free to enjoy what’s in front of you.

That’s the part my company takes care of for clients who want to experience events like The ICE in St. Moritz the way they’re meant to be experienced — thoughtfully and discreetly.

Why The ICE Belongs in St. Moritz

Sharing a few moments from last winter feels timely.

St. Moritz has its own rhythm in winter, and The ICE fits into it perfectly.
Not loud.
Not rushed.
Just exceptional — in a way that doesn’t need explanation.